Land to Market

Land to Market is working to heal the planet by restoring its grasslands. We are giving a voice to the land by working with brands to source raw materials, like meat, dairy, wool, and leather, from land that is verified regenerative. ‍

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How do these products heal the land?

Regenerative agriculture promotes soil health, biodiversity, carbon sequestration, and water cycle restoration. By purchasing Land to Market verified products from brands that support regenerative agriculture, you can give back to the land upon which we all depend.

• All products bearing the Land to Market certification must source their ingredients from farms that have achieved Ecological Outcome Verification (EOV).
• EOV is a soil and landscape assessment method that tracks outcomes in biodiversity, water, soil health, and ecosystem function (i.e. water cycle, mineral cycle, energy flow, and community dynamics). 
• EOV does not dictate what practices are allowed or prohibited on a farm, instead only measuring outcomes in the areas mentioned. 
• The farm or ranch needs at least one year of short-term monitoring that shows positive trending data to receive Ecological Outcome Verification, at which point farms with eligible products have the opportunity to participate in the Land to Market certification. 
• On a subsequent five-year interval, an accredited EOV Monitor returns to the farm to conduct long-term monitoring. If data confirms positive trends in short-term monitoring then verification is granted or renewed.
• To learn more about the Land to Market and Ecological Outcome Verifcation (EOV) see these resources: 
  • EOV Protocol Overview‍‍
  • Land to Market Overview