Products Sourced from Regenerative Agriculture
In 1995 we began importing black rice, calling it Forbidden Rice® after the Forbidden City, the Chinese Imperial Palace. We wanted to share our love affair with heirloom rice with American consumers. If they loved the exciting colors and tastes of rice from around the world as much as we did, we could help preserve rice biodiversity, increase farm incomes, and improve sustainability. It worked!
Today, our supplier community brings you the highest quality organic rice and rice noodles, while promoting human and environmental welfare.
We promote organic and regenerative More Crop Per Drop® practices to restore natural resources and slow climate change. Our Fair Trade premiums improve incomes and the resilience of rural communities. We strive to make healthy rice-based products more accessible and enable more farmers to benefit. We advocate for a more just, equitable food system together with like-minded brands and partners. While we have accomplished a lot, we are committed to an even greater impact in the future.
