We are proud to bring you our lineup of Regenerative Organic Certified™ (ROC™) Coffees, created from coffee beans grown using regenerative farming practices that heal the earth.
These coffees support a farming method that revitalizes soil health, promotes biodiversity, and fights climate change.
Coming soon: We are working hard to bring you custom statements for why we recommend each product on our website. For now, please see our general statement and product criteria page.
The short answer: This product made it to our curated list because it has achieved certification through well-established and respected organizations with its ingredients sourced from regenerative agriculture. FYI: We are currently establishing a way to list non-certified products with transparency about the farm's regenerative practices.
COFFEE CAN BE A FORCE FOR GOOD
That realization inspired our founders, Brooke and Helen, to roast and sell coffee themselves from a Marin County garage in 1995. Coffee can be roasted better, brewed better and, most importantly, it can be sourced in a way that makes lives better. That garage became Equator Coffees and marked the beginning of a high-impact coffee company focused on quality, sustainability, and social responsibility.
DRINKING GOOD COFFEE LEADS TO GOOD THINGS
After two decades, eleven cafes (and counting), and thousands of cups served, our impact has grown but our values remain the same.
Equator was named after the region where coffee grows but has come to mean so much more than that. It’s the path around the planet that connects us all. As we tread that path from bean to sip, we try to make everything we touch better. Because we believe drinking good coffee leads to good things.
Regenerative Organic Certified® is a revolutionary new certification for food, apparel, and personal care ingredients. Regenerative Organic Certified® farms and products meet the highest standards in the world for soil health, animal welfare, and farmworker fairness.
With regenerative organic agriculture, we can rehabilitate soil, respect animal welfare, and improve the lives of farmers. We can sequester carbon, build healthier communities, and reap more nutritious and abundant yields.
In practice, regenerative organic agriculture can look like cover cropping, crop rotation, low- to no-till, compost, and zero use of persistent chemical pesticides and fertilizers.
All Regenerative Organic Certified® products and farms must also meet the requirements of the USDA Organic Certification.
The USDA organic regulations describe organic agriculture as the application of a set of cultural, biological, and mechanical practices that support the cycling of on-farm resources, promote ecological balance, and conserve biodiversity. These include maintaining or enhancing soil and water quality; conserving wetlands, woodlands, and wildlife; and avoiding the use of synthetic fertilizers, sewage sludge, irradiation, and genetic engineering.
Organic producers use natural processes and materials when developing farming systems—these contribute to soil, crop, and livestock nutrition, pest and weed management, attainment of production goals, and conservation of biological diversity.
When you see our Fair Trade Certified label on a product, you can trust that it was made according to rigorous standards that protect the livelihoods of farmers, fishers, and other producer communities and the environment.
We want to make sure that all products listed here align with our community's values. We do our best, but need help from you if you feel that there is something that we should be aware of about their regen ag practices, sources, supply chains, etc.
Send us a message with your feedback about this product! We will use this information to research further and decide whether to post it here or remove the product. Product reviews are welcome too! Thank you!
